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At the same time, pay-per-click (PPC) advertising, introduced by Google AdWords in 2000, allowed businesses to target specific keywords, making digital marketing more measurable and cost-effective. The Data Analytics Certificate, developed by Google, can help you learn how to use AI to process, analyze, and visualize data. [15] The mid-2000s saw the emergence of social media platforms like Facebook (2004), YouTube (2005), and Twitter (2006). Learn advanced data collection, configuration, analysis techniques, and marketing strategies for Google Analytics to gain deeper insights into website traffic and user behavior. It is included under the Google Marketing Platform suite, and anyone with a Google account can use the service for free. The Google Data Analytics Certificate features practical training and hands-on activities to help you leverage AI for data analytics. 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